14. Childrens Commercials
Records Regarding Children’s Commercial Limits. The Children’s Television Act of 1990 and our rules limit the type and amount of advertising that may be aired in TV programming directed to children 16 and under. On weekends, commercial television stations may air no more than 10.5 minutes of commercials per hour during children’s programming, and no more than 12 minutes on weekdays. Stations must keep records that substantiate compliance with these limits for the remainder of the license term.